Marion Martinez currently is Yara Vietnam Managing Director since July 2017, managing 110 employees, covering back office, market teams (sales, agronomy and marketing), and a plant in Phu My. Her role is to drive the operations, implement Yara’s farmer centric strategy.
Marion has joined Yara in Nov 2007, first in Africa in Ghana when Yara was establishing operations there. She has a Master in Agriculture, and started career as an agronomist in Yara. Over the years, she added marketing responsibilities under her umbrella.
In May 2012 she joined Yara Asia, based in Singapore as the Regional Marketing Manager. The role was to support 11 offices of Yara in Asia to develop and implement marketing strategy. She has been working a lot with farmers, developing marketing campaigns and tools, as well as working with distribution channels (dealers and retailers) in different countries in Asia (esp South East Asia).
In Jan 2014, Marion moved to Yara Thailand as Marketing Manager, to take full ownership of the marketing strategy and plan in Thailand, developing Yara brand in this country. During that time, she worked a lot on farmer oriented campaigns, mass media production in Thailand, retailer campaigns and tools, lots of branding, and developing digital tools and platform for farmers and retailers (at the initial stage).