Thue is the founder of the disruptive market research company Decision Lab with its base in Ho Chi Minh City and research activities across South East Asia. Prior to this, he was the Group Head of Sales and Marketing for international research company Epinion, headquartered in Copenhagen.

He graduated with a degree in International Business and Politics from Copenhagen Business School and Hong Kong University of Science and Technology and brings with him more than 16 years’ experience in marketing, consulting and entrepreneurship.