SØREN ROED PEDERSEN
Board Member & EuroCham Representative

Born in 1978 in Randers, Denmark.

Educated as a commercial pilot but moved away from the aviation business in 2005, to start up Julie Sandlau’s CSR and ESG certified High End Jewelry factory in Hanoi, Vietnam.

Been living in Vietnam since 2006 serving as CEO of Julie Sandlau Vietnam.

Completed an Executive MBA in 2014.

Current positions

  • Nordcham Chairman from July 2016 to January 2021
  • Elected to Eurocham’s Executive Committee since March 2017
  • Co-founder & Member of the advisory board at Denmark Asia Business Alliance
  • Winner of UN Women Empowerment Awards in Vietnam and Asia.
  • Awarded Knight of the Order of the Lion of Finland for excellence in Nordic collaboration by the President of Finland in 2021

Nationality: Danish