Thue Quist Thomasen, CEO of YouGov Vietnam

Thue is an experienced entrepreneur and leader with a demonstrated history of building strong performance-oriented organization in Asia. He shares a strong passion for branding and concepts development that was spikes when he as a 9-year old tried to open his first burger joint in Hue, in Central Vietnam.

Today, Thue is the CEO of YouGov Vietnam and Chairman of Nordcham. He has 20 years of experience in marketing, research, and consulting – 12 of this from Vietnam where he co-founded and grew first Epinion Vietnam, then Decision Lab.

He is a graduate of international business and politics from Copenhagen Business School and Hong Kong University of Science and Technology.

Current positions

CEO of YouGov Vietnam

Chairman of Nordcham

Chairman of Decision Lab

Member of the Executive Committee of EuroCham

Board Advisor at Esoft Vietnam


From Aarhus, Denmark

Living in Thao Dien, Ho Chi Minh City