Thue is an experienced entrepreneur and leader with a demonstrated history of building strong performance-oriented organizations in Asia. He shares a strong passion for branding and concept development
that was spiked when he as a 9-year old tried to open his first burger joint in Hue, in central Vietnam.
Today, Thue is the CEO of YouGov Vietnam and Chairman of Nordcham. He has 20 years of experience in marketing, research, and consulting – 12 of these from Vietnam where he co-founded and grew first Epinion
Vietnam, then Decision Lab.
He is a graduate of international business and politics from Copenhagen Business School and Hong Kong University of Science and Technology.
CEO of YouGov Vietnam
Chairman of Nordcham
Chairman of Decision Lab
Member of the Executive Committee of EuroCham
Board Advisor at Esoft Vietnam
From Aarhus, Denmark
Living in Thao Dien, Ho Chi Minh City