Thue is an experienced entrepreneur and leader with a demonstrated history of building strong performance-oriented organization in Asia. He shares a strong passion for branding and concepts development that was spikes when he as a 9-year old tried to open his first burger joint in Hue, in Central Vietnam.

Today, Thue is the CEO of YouGov Vietnam and Chairman of Nordcham. He has 20 years of experience in marketing, research, and consulting – 12 of this from Vietnam where he co-founded and grew first Epinion Vietnam, then Decision Lab. He is a graduate of international business and politics from Copenhagen Business School and Hong Kong University of Science and Technology.

Current positions

  • CEO of YouGov Vietnam
  • Chairman of Nordcham Vietnam
  • Chairman of Decision Lab
  • Member of the Executive Committee of EuroCham Vietnam
  • Board Advisor at Esoft Vietnam

Nationality: Danish